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The Key to Investing Success — Don’t Look

William Bernstein is unquestionably more intelligent than the average investor. He was a practicing neurologist before he turned his attention to investment management and authoring books about investing and global economic history.

Jonathan Clements, a long-time Wall Street Journal personal finance columnist calls Bernstein the smartest person he knows.

With the education and experience of a neurologist, Bernstein pays close attention to how our brain dictates the emotional mindset around money.

In his latest book The Investor’s Manifesto – Preparing for Prosperity, Armageddon, and Everything in Between, he writes briefly about how human nature causes people to weight negative events or experiences more heavily than positive experiences.

Where investments are concerned, behavioral finance research suggests that one day of investment losses offsets two days of gains in our psyche. Therefore, Bernstein writes, we should refrain from monitoring investment results too frequently in order to feel emotionally better about the journey toward the goal.

If you looked at the daily results of the Dow Jones Industrial Average from 1929 through 2008, you would see positive returns 51.6% of the time and declines 48.4% of trading days. If one negative day outweighs two positive, we would be significantly net negative emotionally when viewing performance daily.

If we review gains or losses monthly, the percentage of ups and downs don’t change significantly57.5% of all months between 1929 and 2008 experienced market gains, 42.5% losses.

Over a full year, there were 52 positive years and 28 losing years. This difference is not quite enough to offset a 2-to-1 impression of negativity.

Most people prefer to monitor investments more frequently than once per year but if they did, their decisions would likely be more positively aligned with their goals and the opportunity presented by the market.

Short-term reactions often have unintended long-term impact on investment success.

“It is the ability to ignore these dysfunctional instinctive responses that determines, as much as anything else, which investors wind up with the highest returns,” Bernstein writes.

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The ‘Sad Conclusion’ of Do-it-Yourself Investing

In The Investor’s Manifesto, William Bernstein particularly puts down the idea that individual investors can successfully manage individual stock portfolios. “Trading individual stocks is like playing tennis against an invisible opponent; what you don’t realize is that you are volleying with the Williams sisters.”  He writes this to explain how there is a buyer and seller for every stock transaction. In many cases, the buyer or seller on the opposite end of your trade knows way more than you about that company and its future earnings prospects. That’s because the majority of participants in stock trades are sophisticated institutions, corporate insiders and other professional investors.

Bernstein further makes his point by reprinting a quote attributed to Charles Ellis in the June 2001 edition of Money magazine.

“Watch a pro football game and it’s obvious the guys on the field are far faster, stronger and more willing to bear and inflict pain than you are. Surely you would say, ‘I don’t want to play against those guys!’ Well, 90% of stock market volume is done by institutions, and half of that is done by the world’s 50 largest investment firms, deeply committed, vastly well prepared—the smartest sons of bitches in the world working their tails off all day long. You know what? I don’t want to play against those guys either.”

For much of the past, Bernstein regularly professed that an average person can be a successful do-it-yourself investor. He wasn’t referring to trading stocks, but instead, building diversified portfolios with index mutual funds. But having experienced challenging global stock markets consistently in the decade since he wrote his first book, he’s changed his mind.

“Successful investing requires a skill set that very few people possess,” he writes. “This is difficult for me to admit; after all, I have written two books premised on the idea that anyone, given the proper tools, can turn the trick. I was wrong. … I have come to the sad conclusion that only a tiny minority will ever succeed in managing their money even tolerably well.”

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